Social Media Tip: Your Brand Is Not What You Say It Is… It’s What Google Says It Is


  1. Stan@Best Gifts
    Stan@Best Gifts January 5, 2012 at 9:37 am .

    That’s partially true. But i see Google as a portal through which people get to their destination. Does it influence the end result? It might, but we have the methods to avoid this from happening.

  2. Emilia
    Emilia January 5, 2012 at 11:22 am .

    Trust building is very vital if you want to get somewhere and grow. This might be turned upside down by Google and it’s interpretation of what is more important.

  3. marquita herald
    marquita herald January 5, 2012 at 2:19 pm .

    Sounds like good advice to me. I know it’s impossible to watch every corner of the net, but in addition to keeping my brand in mind whenever I post or comment, I also have an alert set up in Google so that I know when my name is mentioned … well worth it. Thanks!

  4. Stacy@Best Washing Machine
    Stacy@Best Washing Machine January 6, 2012 at 5:27 am .

    I know exactly what you mean. E.g. a hosting provider mistreated a client (blogger) and from there started a huge storm in the blogosphere, thus his brand suffered. It took him years to rehabilitate his name.

  5. Candice Michelle
    Candice Michelle January 6, 2012 at 6:00 am .

    There is only one question that I would like to ask. Is it really difficult to build a positive brand image using social media? I really hope you could enlighten me with this.

    1. Cherrie Bautista
      Cherrie Bautista January 10, 2012 at 12:38 pm .

      No, it’s not that difficult to build your brand online. You just need to watch what you do online so that it does not hurt what you’re trying to build.

  6. Nathalie Villeneuve
    Nathalie Villeneuve January 6, 2012 at 12:25 pm .

    Interesting post! It made me curious so I went to Google and typed my name. The first link on me is my facebook account, the second is my Artistic website which i am pleased to see there, the third is my facebook group: The Women of facebook… I like what I saw and it does represent me. I think it takes time to brand yourself and yes we have to be careful about what we promote because once it is up on Google, it can be removed!

    1. Kevin Martineau
      Kevin Martineau January 17, 2012 at 7:44 pm .

      Hi Cherrie:

      I did the same thing as Nathalie and it was an interesting exercise to do. The first link is my blog, then my LinkedIn profile (that was very revealing to me), then my twitter profile, then my google plus profile and at the bottom was Facebook (I was surprised by this). This tells me that I need to continue to focus on my blog and I need to focus some more on my Linkedin profile. 🙂


  7. Willena Flewelling@10 Steps to Success

    I’ve been on the internet for 11 years, and have done a tremendous amount of posting on blogs and forums. If I google my own name (first and last), the first 30 pages or so are exclusively me, and it’s quite a few more pages where some of the entries are me. It’s… um… sobering, to say the least. I understand the results differ somewhat from one searcher to another, but still… that’s a lot of pages! I’m thankful that I’ve always done my best to be charitable and speak kindly about people whenever I say something. I don’t think I have any enemies… LOL

    Willena Flewelling

  8. Perry A Davis Jr
    Perry A Davis Jr January 9, 2012 at 4:51 pm .

    Hello Cherrie

    Integrity is the quality most needed to successfully deal with the digital footprint that represents us and our business on every major search engine. Integrity is not based on credentials but on character. In these words, “If I take care of my character, my reputation will take care of itself.” written by D.L Moody we find the principle necessary to maintain a good reputation. Thanks for sharing this article to makes us aware why our personal brand is becoming more and more critical.


    Perry A Davis Jr
    Music City

  9. Akos Fintor
    Akos Fintor January 9, 2012 at 8:26 pm .

    Hey Cherrie,

    Whatever you put out stays there for a very, very long time. Every little piece of information or content you share on the net can be will be traced back to you.
    It’s the “big brother syndrome” – but with conscious, intelligent self -branding something good can come out of it. !

    thanks for the share!


  10. Cherrie,

    This is such a great article! I recently attended a seminar for small businesses. The keynote speaker, Jim Blasingame, a national small business expert said in the old days, companies controlled their image through advertising, but by 2020, The consumer will control the image of a company. Companies promoting crappy products with crappy customer service will be well known in the online world through social media. There is no amount of money that companies will be able to spend on SuperBowl Sunday advertising to offset that. BTW, type “Jupiter Jim” into Google and let me know if you think I’m branding correctly, online.

    Thanks again!

    — Jupiter Jim

  11. Nile
    Nile January 11, 2012 at 6:54 am .

    Google definitely has an impact on how you are viewed online as a brand. It is important to make sure your home site is listed first. If not, you will have to find out why your site is not listed first when searching for you or your brand and make those changes.

  12. Lynda Cromar
    Lynda Cromar January 11, 2012 at 3:43 pm .

    I am amazed at how many don’t get this. What we post even in our status all counts. We have to be on guard all the time to build not tear down our brand. I don’t know how many do this but I do my own search at least weekly of my name, to see what things are showing up in the first 3-4 pages. If there are things I am not wanting to show then I know what I want to avoid posting. Unfortunately also complaints against you as a brand will be showing up, so make sure you take the time to take good care of those who are your customers!

  13. kiki
    kiki January 11, 2012 at 3:54 pm .

    There is some really valuable info here, and not just in the post, in the comments too…Especially if you are just starting out in business and just beginning to think about things like personal branding, with information like this you can be more vigilant and start of right, evidently it takes time to correct any bad moves in that direction. so Thanks guys! appreciate this. kx

  14. Presto Reviews
    Presto Reviews January 12, 2012 at 9:17 pm .

    Nice and logical…page one is what your customers see and therefore who you are, for better or worse. Dominate page one the way you want and change your customer’s perception.

  15. Rick Lelchuk
    Rick Lelchuk January 13, 2012 at 2:58 pm .

    I’ve never understood how some people can bash their boss, show sexy pictures of themselves and give out highly sensitive information about themselves. Big Brother now has a door way into each of our lives. I too am amazed how much information I can gather on someone I’ve never met. It’s really very unnerving.
    So, best to watch your P’s and Q’s. As has been mention, the Internet has a relentless and permanent memory.

  16. Sharon Johnson
    Sharon Johnson January 14, 2012 at 10:08 am .

    Thank You Cherrie
    This post was very interesting to me, I guess I have not been paying as much attention as I should be to my personal brand and is it being properly maintained.
    I will be taking notice from now on. I wonder just how many people are aware of this
    Thank You Again
    Best to You in 2012

  17. Anthony McNeil
    Anthony McNeil January 14, 2012 at 12:37 pm .

    Hey Cherrie,

    I think that protecting your brand comes down this. Giving value and being transparent.

    If on a regular basis you’re giving folks what they need to fix or solve whatever problem they’re having your brand will be fine.

    An example of being transparent. If someone leaves a negative remark or shares a concern about your product or service on a social site or forum, don’t delete it or ignore it…. Don’t become defensive, address it in a professional manner.

    Also great advise both Marquita and Lynda shared about doing a search of your name and see what comes up.



  18. Donna Merrill
    Donna Merrill January 16, 2012 at 2:49 pm .

    Hi Cherrie, Great article about Google. I often Google my name and see where I stand. Also my husband recently did a Google rank search on me and I was a 4. He said that was good. How did I get there? What do I do when I blog? I’m mindful of how Google reads us, I need to brush it up more with headlines, sub headlines, etc. But writing original content and giving information is what I believe makes a good Google friend. Also commenting is a very important thing to do. When we comment on a post, we cannot give a one line or a few words. People do read comments and I have attained many friends from comments alone. So Having a Google mindset is one of the best things we can do when writing.

  19. willie@ internet newbie income
    willie@ internet newbie income January 16, 2012 at 3:36 pm .

    Hi Cherri,

    You are so right on with this subject.

    I first found this out from a successful fellow internet marketer in 2010.

    He had written a post on the subject of protecting your online reputation and how you need to be careful what and how you post something online. His point being was, that if someone wanted do a search on you, pretty much everything you have posted online will show up.

    At first I wasn’t convinced, until I searched my name. To my surprise, post and comments I had done in 2009 showed up.

    So be careful what and how you post online family.

    Big brother and the big G is watching!

  20. patricia
    patricia January 17, 2012 at 5:55 am .

    Great article on Google and again it’s never about us it’s always about the market. it’s the buzz that is created around our name.
    As a coach and a fashion business owner what I know is that our brand, which means us, is a function of many things of one which is our visibility in the market which depends on our offline image too. Google is important and what is true is that our image as a whole perceived by those that do not Google is also very important because these people will have our name circulate.

  21. Jeffrey T. Sooey
    Jeffrey T. Sooey January 17, 2012 at 10:33 am .

    I agree. People immediately resort to Google or Yahoo whether they need a question to be answered or they want to know more about a person or business. What is written on the net can be very damaging or uplifting to you or your business that is why we should be careful on what we post on the net.
    How we are perceived should also be taken into consideration. Let us make sure that we are known for the right reasons and that our business is being promoted the way it should be. Its growth and success will depend on this.

  22. Kostas@Generate Income
    Kostas@Generate Income January 22, 2012 at 4:56 am .

    It’s very important whenever someone search for your brand thru search engines to find positive and informative reviews not just from your own site but from neutral sources too, for that reason blog outreach it’s very important for every business that wants to sell its product/services.

    Building relations with influential bloggers on your niche can do wonders, and guaranties that whenever someone search for your brand to find positive reviews…

  23. Tony
    Tony January 31, 2012 at 5:33 am .

    You’ve said: “You have to stay focused on whether your brand is being properly maintained in the online channel” – at some point you will receive negative comments (it’s impossible to get only good reviews), how should it react then?

  24. Stevie Smith
    Stevie Smith April 27, 2012 at 3:16 am .

    Let’s Google everything! That’s where we end up if we want to know something or search for something. And when someone finds our name, it always connects to everything especially if Google takes place. 🙂

  25. Yorinda
    Yorinda April 27, 2012 at 6:24 pm .

    Hi Cherrie,
    interesting post!

    So, you are saying, because the first impression people get as they find us on the Google search is what they make up their mind to be the case?

    You mentioned staying focused and maintaining our online channel is important.
    How do you apply that in your case?

  26. Lynn Jones
    Lynn Jones April 27, 2012 at 9:01 pm .

    Hi Cherrie,
    Looks like we have no secrets anymore. We are splashed all over the internet whether we like it or not. I guess that can be a blessing or even a detriment depending on whether we are living in integrity in our life and online business. Makes you want to be sure and do the right thing.

  27. Michael
    Michael April 29, 2012 at 9:50 pm .

    That is great advice! Thoroughly enjoyed the post. Thanks again for sharing. Have a great day!

  28. Dr. Erica Goodstone
    Dr. Erica Goodstone May 2, 2012 at 6:18 pm .

    As a psychotherapist working in a local area, I sometimes forget to check what is happening in google or yahoo. The ranking on the pages does move around and it is important to keep checking and perhaps adjusting some of the keywords. But as one of the comments above mentioned, google ranking is not the whole picture. Once people find you, it is essential to have something valuable to offer them. They stay on your page a matter of seconds unless they find something that catches their attention and holds them there. Videos are great for that and so are engaging blog titles and free offers.


    Dr. Erica

  29. Martin@CDL Blog
    Martin@CDL Blog May 4, 2012 at 9:53 am .

    Interesting point of view, Cherrie! You know what? I think you’re right! I should pay more attention on how people see about my projects if I want to succeed.

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