Interesting read from the book called Six Pixels Of Separation. According to Chris Anderson of Wired Magazine, it’s now becoming more and more common where people’s first interaction with a brand is occurring at the search box whether it be Google, Yahoo, etc.
The first page of the search results defines your brand — it either taints you or encourages the consumer to read more, comment, or get others’ perspectives.
We are now living at a day and age where the minute someone hears something about you, the first place they go to are the search engines to see exactly what the story is about.
Because of this, your personal brand is becoming more and more critical as social media networking sites become pervasive. Somehow, somewhere, someone is out there checking out who you are and what you’re about, and whether or not they would be willing to invest in you or your business.
You have to stay focused on whether your brand is being properly maintained in the online channel to ensure that who you really are, and what you really do are coming through — loud and clear.
How people see you, and how you speak back to them are going to be the validation for your growth. How you build trust in your brand, your business and yourself, is going to be critical on how your business is going to adapt and evolve.