Using social media to market your business can give you really positive and powerful results if you know how to use it properly. Done poorly, it can cost you your prospects, clients, and even your entire business.
You don’t want to annoy your network for you will be branded as the annoying marketer or business owner and will eventually be tuned out.
Here’s what to AVOID doing at all costs if you don’t want to sabotage your business using social media:
- Posting of games, gifts on other people’s walls. I personally find this very annoying that I make it a point to block the app or game whenever somebody posts their game status or gifts on my wall. Nothing wrong with having fun with Cafe World or Farmville or Mafia, etc. Just don’t go vandalizing other people’s walls with it. If you are looking for a job, your prospective employer might even take this against you if all you have on your own wall are these games.
- Tagging. I don’t mind being tagged by friends and families in photos they want to share with me, especially if I’m actually in those photos or videos. I try to tolerate those, though I had to untag myself from time to time. What’s a no-no is if you keep tagging other people everytime you upload your videos or blog posts, etc. Same thing with Twitter, if you @ someone, make sure you are actually talking to them and not just to send them a link for something. Those links, are ignored most of the time if you do that. If you’re tagging people because you want your posts/articles/videos read or watched, commented, and shared, there’s an app for that! It’s called Tribe Syndication. If you want to have a very supportive network of people who are willing to syndicate and comment on your precious content, and if you’re willing to do the same for them, go join the TSA Community and stop pestering others with your relentless tagging.
- Adding your existing network to your FB group without their permission. I’m really fascinated about how people just assume everyone would like to join their group. It’s really annoying getting all those notifications in your inbox from a group you didn’t even signed up for! It’s okay to invite people to join your group, let them decide if they want to join or not. You will definitely have pissed members and will eventually opt-out from your group anyway.
- Posting SPAMs and SCAMs. ”I have seen a really bad post about you: <some link>” or “You really look fat in this pic: <link>” or Click here if you want to see who viewed your profile, etc. Unless your account is hacked, I really don’t see how posting this to your friend’s wall or tweeting about it would benefit your business.
- Inundating your stream with news about you. Posting something about you once in a while is fun and getting your network see the personal side of you. Posting relentlessly about what you ate today, or what you’re wearing, or where you’ve been, what you’re thinking, what you’ve dreamt about, etc. to people you hardly even know online, is just not appropriate. Categorize your followers so you don’t overwhelm your business followers with non-sense news. Your family and friends might love getting updates every minute about what you’re doing. Not for your business associates though. If you really feel the need to constantly share your personal status, join the reality shows. You will probably be more successful there.